Why Hashtag to be taken up as an important part in Digital?

# Readthestory

If you’re a bit technoprobe, you must have come across plenty of Hashtag in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.

Let’s get on with the history of Hashtag

Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.

Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.

Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.

Relevancy

Don’t wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, it’s a nice bounce.

Not always to tie-up with your company or product, but it should sum up your brand’s value. But certainly, give it a thought ones and then go for it in your tweets or updates.

If you are a marketer, never ignore the thought of Hashtag, these may help you:

·         Increase your content reach

·         Amplify your brand

·         Hit your target audience

·         Boost your SEO campaign

Hijack the hashtag is a tricky move, but if you give some effort and time the pay-off could be outstanding.

Hashtag Wins

Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.

Exam Preparation

Before launching setback for all the eventualities within reason. Success isn’t guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.

Sell your hashtag idea as a marketing campaign.

Interaction

It responds to maintain and build engagement. Read your brand ambassadors and engage them.

Dealing with pesky trolls

It’s hard to please anyone, still, you can try to draw lines from the personal experience:

A piece of advice from kitty of Ask & Relax

Pick your battles wisely

Positive responses will normally weigh higher than negative one’s

Never lower yourself.

If you can’t stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.

Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the sky’s the limit. 

Seo Updates And Changes From Google 2017

Getting hyped, dynamic and influential the digital world has moved beyond spheres than ever before being more focused and competitive. Your end goal is always to achieve high search engine rankings and to maintain them you certainly need to grip tight the latest SEO updates. This initial move is going to keep the SEO fast forward in the long run.

The search algorithm updates that are received is directly proportional to SEO updates.  Google being the pioneer in search marketing, has introduced new changes in its algorithm which are the vital factor to enhance optimization of your website.For this website, admin needs to have a thorough understanding of all the latest search algorithm updates and procedures to optimize the website and ensure better DA and high rankings in SERP.

GOOGLE HUMMINGBIRD UPDATE

This is the main Google’s new search engine algorithm that plays a significant role in deciding the ranking of websites. The biggest change was capable of eyeing the mobile marketing with the explosion of smart phones in recent years. Application of meaning, use of knowledge Graph facts, recognition of keyword stuffing with effective long tail keywords are some of the SEO updates brought by HummingBird.

GOOGLE PENGIUN UPDTAES

Propelling to catch the spams in websites, this is by far the aimed at decreasing the search engine rankings that violate the Webmaster’s Guidelines and artificially increase the ranking by the use of black hat SEO techniques buying links through some wrong practice.

GOOGLE PANDA UPDATES

A powerful search filter implies to stop sites with low content qualities being quite effective in the ranking of entire sites or specific section rather than individual pages on the site. Few SEO updates on the same go by No Multiple Pages with same keywords, Discard Auto generated Content, No pages with 1-2 paragraphs of text only, New Content getting away with scrapped one and finally get away with Outbound links with used keywords.

GOOGLE PIGEON UPDATES

More valuable, significant and exact local search results are attached more closely through Google Pigeon. Effecting the search results in Google Maps based on user location and the local directory is all done through Google Pigeon, whose main purpose is to preference to local SERPS which is extremely beneficial for business. The location being the priority, Never over Optimize the website and consider the value of strong domains are some of the SEO Updates in Google Pigeon.

GOOGLE MOBILE FRIENDLY UPDATE

An ideal approach to consider your site pages is made friendlier by utilizing the Mobile-Friendly Test Tool.With the latest Google Mobile-Friendly SEO updates it has API access now , pick desktop over AMP page for the mobile version, begins with mobile indexing and says page speed ranking factors to be used in mobile page speed for mobile sites.

One’s you get along with all these updates we shall cater you with many more bulletins from Google to accelerate the growth of your business. 

Boost Your Brand Through Bold Marketing

The impact of the sports partnership with brand awareness is usually aimed at increasing its customer base.  Most importantly, at the end of the day, it’s not about just the numbers but the connectivity created. The numbers being unpredictable, sets right only through connections, making an unpredictable pathway for you. Sports sponsorship impacts brands with its high impact on social media, resulting in activities and discussions. The face of superstars is thus considered to be the best brand advocate a company can opt for. 

Take a look at some of the star sponsorship that has gyrated the motion of brands on social media platforms so far. 
Lionel Messi And Adidas
With a site after Messi, his fans were magnetized to use products that Messi uses from Adidas which rather took Adidas connecting all over the globe and boosting its sales. 
Tag Heuer And Cristiano Ronaldo
Matching the footprints of Nike, the very next day Tag Heuer sponsored Ronaldo posting shots on social media platforms wearing their brand watch with a massive impact on 35 million views and 2.4 million likes in just a span of three days. 
REEBOK AND CONNOR Mcgregor
McGregor, the highest profile fighter in the Ultimate Fighting Championship have been soughted by many companies to endorse their products. Reebok banging the chance with him became the sole supplier of the kids for the fighters.This established a strong consumer base along with soar in royalties with a 20% increase in the sale of its product as per research. 
Recently, stepping onto the court in the 2017 March Adsanity Championship “Pizza” and “The Peanut Butter Cup” held on firmly to a belief in making history becoming the first ever champion of social engagement.  

11,041 solid engagement on major platforms proved to be more than enough to nail down the trophy.

With these examples, it’s clear that the real engagement marketing is best through sponsorships that impact your brand's positivity at the end. These “ untrained marketers” actually surge your brand in the market when infusing with your trained marketer.

Professional SEO Company In India-Ask and Relax

Ask & Relax, the leading IT solution provider company in India offer customized online marketing plan for its clients. No matter what your budget or domain is, our versatile packages and dedication to offering nothing but the best has helped us in establishing our self as a leading SEO company in India.

As the numbers of websites are increasing, and competition is getting tough on the internet, the demand of skilled and professional digital marketing experts is gaining prominence. People spend thousands in designing a perfect website, but your website is not going to promote it, or one day people will wake up and they will get to know that there is a website that could serve their purpose. For that you have to put the effort and investing in online marketing is one of the best ways to make your website recognizable. Connect with a professional SEO company in India and learn how SEO services could benefit your online presence.

Connect with Ask & relax, the agency offers professional and result oriented digital marketing service especially SEO. The importance of search engine optimization is well known. It has the potential to bring any website to the top in SERP. Though there are various search engine optimization providers, but finding a right one is still a tough task. The way to SEO is difficult, one wrong move and your website are on the verge of downfall. Search engine giant like Google penalizes a website for gray marketing technique. The purpose of the search engine is to promote natural result so that the user can enjoy a better result. The success of SEO depends on several factors. It is the combination of several activities such as link building, content creation, indexing and much more.

Choose a partner who is well aware I latest trend as well as a basic task of the SEO. The trend of the search engine keeps changing and the only way to survive the latest updates is to give strength to the website with basic services and optimize the performance with the latest trend. Combine the SEO with SMO and harness the full potential of the digital marketing platform.

One of the best ways to determine whether the agency is suitable for the job or not, check their website and its ranking in the search engine, this will give you an idea about their dedication and commitment. Browsing portfolio and connecting with the old client will also help in determining their expertise and professionalism. It is important to work with someone who understands the significance of the search engine optimization and put their best effort. Though no one can guarantee the result, but right plan and right execution ensure that the website will perform well in a long run.

It is not a one-time investment, but it requires constant work, choose a partner who offers customized plans at an affordable price. Compare the plans, features, and services offered by the SEO service provider and find your marketing partner wisely.

There are many agencies that promise to deliver top position in a limited time, but most of the agency never shares their plan. They provide instant result using unethical or black-hat SEO techniques, such short-term goal can be damaging for the future of your website.

Optimize your website with SEO services and make your website visible in the search engine result page. 

7 Keys of E-Commerce for Year-End Performance

There are dozens of metrics to track the performance of your E-Commerce store. Sometimes you fail to keep the track of the numbers and how to figures in the picture of your business success. Growing your store, the focus is needed in two areas:

The right KPI and measuring/ tracking the relative metrics.

Have a proper analytic system to measure all the metrics.

You need a vital e-commerce metrics in each stage of the sales funnel of your business and customer lifecycle.

Discovery, Consideration, Revenue, Retention and Advocacy are different stages of e-commerce sales funnel.

If you’re a seasoned E-Commerce veteran, there are five metrics that can quickly help you to get a clear picture of where you are and where you are going to be.

Key#1

Gross Margin

Revenue being the bottom line, one has to keep an eye on the gross margin or the difference between revenue and cost of goods sold. This is important as you need to reinvest profits for growth in next year.

The key question is: How many people are aware of the product or brands?

So at the top of the funnel lies Product Discovery

Here comes Brand Name Search- where people search your brand using metrics like Google Adwords, Google Search Console & Google Keyword Planner.

Key#2

Conversion Rate

The concept behind this is visitors converted into buyers. Conversion isn't always limited to top line website traffic, thus evaluation from different sources must be done like advertising, e-mail campaigns and promotions to understand what is most effective in driving sales and plan accordingly.

The key impression metrics need to be activated for this. Facebook reach metric is different from impressions as it may include multiple views of your ads by the same people. For views, YouTube and other Video hosting platforms play a major role. In Adwords pay attention to Search Impression and Display Impression share.

Apart from this, an idea on a monthly basis on the number of times your website was served on Google Organic search result giving good KPI for overall reach is the work of Google Search Console.

Key#3

Subscriber Growth Rate

The use of email marketing to spread news of special product exploring ways to expand your audience via multimedia, Pinterest or other targeted platforms. The count of monthly readers and email list and make a research for engagement of audience in other social media platforms is a must.

Value per Visit is the data point which helps you understand the value of each visitor. This helps in guiding decisions around advertising and in calculating returns on your marketing investments.

Key#4

E-Commerce metrics at Consideration stage

Down in the funnel comes a point where the focus needs to be on convincing potential and existing customers to engage with your brand. Here comes the tracking and analyzing of metrics to inbound traffic to your store, email and social media engagement. On-site traffic is the key performance indicators which establish the easiest way of measurement to your website.

Email marketing metrics with growth rate, bounce rate, open rate, click-through rate and conversion rate are the top engagement KPIs that your email marketing team may adopt for business success.

Social Media Engagement metrics: like, share, comments and clicks per post are engagement KPIs on monthly basis.

Key#5

E-Commerce metrics at conversion stage

Tracking sales and revenue is regularly is a standard procedure for any business. Tracking e-commerce businesses with more advanced KPIs at the behavioral level takes the system to the next sphere. Micro-conversions with Email collection and ordering samples are the pre-determined steps that occur before a sale. E-commerce team should keep an eye to track the relationship between micro to macro conversion ratio by testing and optimizing email communication improving the sample-to-order ratio.

Number of Transactions, Average Order value Sales Data, Conversion rate, Number of visits, Customer Acquisition cost are some of the critical business metrics to measure the effectiveness of paid measures.

Key#6

E-commerce metrics at Retention stage

The key loyalty metrics that you can use as primary KPIs to evaluate how to retain customers in business. Repeat purchase rates, purchase frequency, Order gap analysis measure customer retention starting from point to understanding and improving customer loyalty.

Along with this Average Customer lifetime value, followed by metrics like average order value, purchase frequency and time period guides your business.

How long customer will shop with us is the exact question that you should dig your mind with.

Key#7

E-commerce metrics at the Advocacy stage

The reason existing customers will want to recommend your brand comes from the customer experience. A good customer experience is more of a lead to recommendations. Net promo score (NPS) measures how a customer recommends your brand. The target is to make average NPS across all customers to the optimum possible. Customer satisfaction gauge to be tracked and segmented monthly.

Summarizing all the above metrics together on a single spreadsheet is an effective means of running a data-driven e-commerce business. With these, you get all the insights into what's working and clear vision on any opportunities for improvement.

Say Wow To Fun In Digital With The Marketer

No truth , then it isn’t funny. No idea about what you call it, but we name it ‘Work’. All those cat videos, digging minds on bad puns, pen down the snarky engenders are the greatest aspects of a marketer rightly goofing off. It’s an amazing fun working in a digital agency sharing funny tales from Monday blues to  Friday Nights fetching some laughter to your day.

The Hilarious Marketing:

Reviewing the content calendar for Facebook, you get a call from the client and words go as:

“ Well, everything is pretty good, but why do you post on Saturdays and Sundays. Isn’t Facebook closed on these days?”( And you are done with it. If such was the case our life would have been easier Sir;)

Come up with the Mobile App

You get a call:

Tring Tring

“Hello Prateek! I want you to develop a Mobile App for me”

“Surely. Give us the brief,Sir”

“ Very Short .Guess next to Instagram”

Custom Page

Finally, Its occasion time and you land up with campaigns.

“ I want as people browse in Facebook Page they would see fireworks/colors on my page and our Brand should be highlighted”

( What an opportunity Facebook is missing, isn’t it?)

Every marketer has this challenge which sometimes turns out to be frustrating, even- cut the crap expectation, crazy demands, Drizzy changes anytime heading towards you.

Scratch your head and just cling on to the director’s art as to why he hasn’t confined to any emotions.

Now refer to this image and think isn’t it true? This is the digital cry that many financial Institution has rushed in blindly with no real strategy to speak of.

REBRANDING

Many call it “brand establishment”, giving a new paint coat to their brand without changing consumer feelings and expectations of their brands.

METRICS

5000 LIKES AND 50% INCREASE IN NEW VISITORS TO YOUR WEBSITE

But the big fat burning question: “ What was the impact of our bottom line?”

Basically, it’s the data we choose or persuade the audience to buy into whatever we want them to believe.

Clearly, these things connect with each other since its all about those who count and those who can’t. Thus, grab a cuppa, sit back and enjoy some of these odd funny notes on marketing which is driving people crazy.

Share your stuff and let me know What’s made you laugh today?

How To Choose A Reliable SEO Company In India?

Make your website search engine friendly with well-designed online marketing strategy. Connect with Ask & Relax, one of the leading SEO Company in India and learn about our comprehensive SEO packages. Choose your customized package and put your website on the right track. Request a quote and learn how executives can support and promote your online presence.

Despite millions of SEO services provider, it is still hard to find a right SEO company in India that not only understand the intricacies of seo, its latest trend and its relation with client’s niche but knows how to deliver the promised results. It won’t be wrong to say that finding and hiring a right agency for seo purpose can make your online business. On the contrary, working with someone who is unsure about their vision and mission could easily pave the way of struggle for your business. If you are searching seo service provider online, then considering the search engine ranking and online reputation of the service provider can make your task a bit easier.

Make a list of selected companies, and request a quote online. Though it is hard to provide detailed information at first instance, but the quotation will cover the estimated budget and type of services that the company will offer to you, this will further help you in narrowing down the search. Now you can connect with their executive on one on one basis to discuss the project details and learn about the customized plans. There is no set formula of success in seo, and the uniqueness of each business and their purpose makes it essential to customize the plan accordingly.

The success of seo depends on many factors and one cannot deny the role of the latest tools in making any seo plan more result –oriented. Ask the team about their acquaintance with popular seo tools and how they use the latest available tools and information making the plan more beneficial and result oriented for the clients.

A good seo team will always put emphasis on smooth communication. The communication in terms of designing the plan, executing the strategy and sharing the result from time to time in order to inform the client with the latest happening. They also provide 24*7 support system, so that you can easily turn towards them to make necessary changes in the plan or to make any change in the website.

The well-designed team is a must for successful SEO. The seo task is vast and to implement seo in full fledge one need the support of various executives who specialize in various tasks such as link building, content promotion, on-page task, off-page tasks, analytic analysis and so on. Ask your service provider how they will manage the task. This will give you a clear idea about their strength and seriousness.

You are going to spend your precious time and money on your business, make sure you have selected someone who understands their responsibility and attempt their best to provide the result.

With agencies like Ask and Relax it becomes possible to find a reliable seo partners for your online business. Our experience, expertise and professionals have made us one of the most popular names. We ask our clients to browse our portfolio to get the better idea about our expertise and strength. This will surely help your website performing better and in exploring the potential of the online platform for the benefit of the business.